The Future of Retail Packaging Starts With Data Accuracy

Date: Tuesday 23rd September

Time: 2:30PM - 3:00PM (Seminar Theatre (A100))

Location: PPMA Total 2025, Birmingham NEC

We are currently witnessing the most significant transformation in retail packaging in over 50 years - the widespread adoption of the GS1 Digital Link QR code. This next-generation barcode is far more than just a new way to identify products; it is a gateway to richer consumer experiences, smarter supply chains, and meaningful sustainability gains.

For producers, retailers, and consumers, the benefits are substantial. From reducing food waste through better traceability and dynamic expiry data, to enhancing consumer engagement with real-time product information, brand content, and promotions - the potential impact is enormous.

During the presentation we'll explore the wide-ranging benefits of GS1 Digital Link QR codes, real-world use cases already delivering value and the technical and operational considerations producers and retailers must address for successful implementation

Join us as we examine how embracing this technology can future-proof your packaging, drive operational efficiency, and create a better, more transparent experience.